I developed the myndQuest logo to showcase patient's control in their care journey. "My" signifies each patient's personal experience. "Quest" is their journey or goal to live more mindfully. The circles have multiple meanings: reflective thought bubbles and three daily tasks to complete. I selected the colors and font style to elicit calm, safety, and ease.
This tool's stakeholders wanted a platform that encouraged newcomers, introverts, and those with social anxiety to attend events with the goal of making friends. As such, I created an encouraging and friendly name which led to these logos showcased in horizontal and vertical form. The colors and style are diverse, colorful, and happy. The font style and color is legible and fun without being silly.
This tool's stakeholders wanted to use the word "empower" as their app name, but thought it might be more contemporary to remove the vowels. I developed this logo to both engage fitness trainers and clients with an athletic feel, but to also showcase the tech element of the tool.
The Willow Foundation
The Willow Foundation in a non-profit organization that raises money to fund complementary cancer research. The organization's motto, "bend, don't break" led to my development of the weeping willow tree design. One of the goals of the organization is to give individuals diagnosed with cancer more power, education, and control over their treatment, so I separated "will" as a nod to their empowerment. Below are four logos associated with the foundation; the main logo, an 18-mile walk event logo, an OktoberBreast event logo, and a giving Tuesday marketing logo.
21 in Twenty one
I created this logo for a corporate client's global wellness campaign which asked participants to complete 21 wellness tasks in 21 days. The client asked for something fun, simple, and impactful, so I used a text treatment with color blocking.
Leah is an author who is looking for more exposure and wanted to have a professional yet warm logo affiliated with her personal brand. We decided to use a simple text treatment to be used on her marketing materials and website.
Tall Pines River Retreat
Tall Pines River Retreat is a rental vacation home located on the Shenandoah River. It's the only house on the street engulfed in tall pines that sway and creak in the wind. The client wanted a logo for a house sign, a website, and marketing materials.